Melt snow, melt! Thanks for returning to read more in our series about writing winning proposals
To catch up, see parts 1 - 4:
» Writers write!
» Passive is wimpy!
» Capitalization is king!
» Turn down that buzzing!
The fifth topic on enexdi
’s list of proposal-writing mantras:»Consistency!
It’s a service to your writing and your reader! Consistency in style and presentation helps ensure that your reader needn’t do mental gymnastics to understand what you’ve proposed.
A few things to consider:
• Did you capitalize Solution (which you should never cap!) in one sentence and lowercase the “s” in the next?
• Are font (and size) and spacing consistent throughout?
• Are bios of key professionals formatted and consistent in presentation? (We’ve seen well-written bios for some people, while others are merely a laundry list of credentials – in the same proposal)
• Are writing style and tone maintained throughout? In many proposals, it’s easy to identify multiple contributors.
Your proposal should be one quality effort – not a hodgepodge of random input.