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Less is more! 7 of 7 on proposal writing

Spring is finally here! Thanks for returning to read our final post in our series about writing winning proposals!

To catch up, see parts 1 - 6:
» Writers write!
»
Passive is wimpy!
»
Capitalization is king!
»
Turn down that buzzing!
» Consistency!
» Acronym City!

The seventh topic on enexdi’s list of proposal-writing mantras:


»Less is more!

• Extraneous words take up valuable space and add nothing to your content. Readers appreciate brevity.

• Don't get trapped into writing three sentences when one would suffice. If you haven't made your point in three sentences, the fourth one won't help.

• Read you proposal, re-read it, and read it again; each time looking for ways to economize your writing.

• Don't be your own editor! After you've read, re-read and read it again, have another communications professional review your proposal.

Example: extraneous - "assist with the installation", less is more - "help install".

Stay tuned, more blog entries coming soon!

Posted By Doug Nocerino | 4/10/2014 11:16:02 AM
 

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