Thanks for returning to read more in our series about writing winning proposals!
To catch up, see part 1 of 7, »Writers write!, posted 11/14/13
Part 2 of 7 on enexdi’s list of proposal-writing mantras:
»Passive is wimpy!
Is your proposal written in active, versus passive, voice? Your hard work and innovative solution shouldn’t get lost in passive voice.
Which do you feel makes a stronger statement?
The solution was designed by John Smith’s team. - passive
John Smith’s team designed the solution. - active
Generally, you’ll know your sentence is active if it answers “who did what?” In the active example above, “who” is John Smith’s team; “what” is designed the solution.
Because people (your readers) tend think in terms of “who did what,” writing in active voice is one of the most reader-friendly tactics you can employ in your proposal.
»Capitalization is king!